Official Zest Blog
Keep up with all the latest insight and news about audio-visual solutions.
Top 3 Ways Digital Signage Boosts Sustainability in Retail
With sustainability and environmental impact becoming increasingly important in consumer spending, as highlighted in PwC’s 2024 Voice of the Consumer Survey, retailers are reevaluating their practices to ensure they contribute positively to the environment. Here are...
read moreWhy Digital Signage is Essential in Modern Restaurant Marketing
In today’s competitive hospitality industry, both large chains and independent restaurants are vying for customer attention. To stand out, modern marketing techniques are essential, and many restaurants are turning to digital signage as a powerful tool in their...
read moreTransforming Retail Spaces with LED Video Walls
In today’s competitive retail landscape, creating an immersive and visually captivating shopping environment is crucial for attracting customers and enhancing their shopping experience. Among the various audio visual solutions available, LED video walls have emerged...
read moreTransforming the Customer Journey in Car Dealerships with Digital Signage
The automotive industry, a pioneer in technological advancements from driver-assistance systems to self-driving cars, is embracing another game-changer: digital signage. While "screens” may appear to be simple visual aids, their potential to significantly improve the...
read moreAre Self-Service Kiosks the Way of the Future?
In today's fast-paced world, where convenience and efficiency are paramount to consumers, self-service kiosks have become incredibly popular in a variety of industries. These interactive screens are now seen across commercial spaces, from restaurants and retail stores...
read moreThe Future of In-Store Marketing
In-store marketing is key to influencing purchase decisions and encouraging spending. There are various ways you can engage with customers within the physical retail environment and guide their behaviour, such as displays, product placement and interactive...
read moreHow Digital Menu Boards Boost Customer Satisfaction in the Hospitality Industry
The hospitality industry is constantly evolving to meet the changing needs and expectations of customers. Businesses are implementing more technology into their operations to improve overall efficiency and, in turn, customer satisfaction. One innovation that has made...
read moreHow Digital Menu Boards Boost Customer Satisfaction in the Hospitality Industry
The hospitality industry is constantly evolving to meet the changing needs and expectations of customers. Businesses are implementing more technology into their operations to improve overall efficiency and, in turn, customer satisfaction. One innovation that has made...
read moreThe Power of Touch Screen Digital Signage
Digital signage is becoming increasingly popular, especially in industries like the retail sector, and many businesses are using digital screens to attract and retain customers. This type of advertising is ideal for any company that wants to display text, images,...
read moreLED Digital Signage Trends for 2023
Digital signage is quickly becoming one of the most important marketing tools for businesses and a variety of sectors are starting to incorporate LED screens into their marketing strategies. High-resolution LED screens are a highly engaging form of digital media and...
read moreThe future now: using Audio Visual Solutions and Retail Analytics to drive ROI in-store.
We’ve seen the first phase of digital in retail settle and it has touched every vertical – clearly the importance of making digital part of the in-store experience cannot be underestimated. But what’s the next step? Introducing powerful retail analytics to measure...
read moreVirtually limited? Luxury brands can learn from the high street
Today’s consumers move constantly between the virtual and physical worlds. At some level we have all created digital twins that live in our digital alternate reality - virtual versions of ourselves made up of everything we do and have done online. Our virtual world,...
read moreLuxury Brand In-Store Marketing 2019: Staying relevant in the digital age
In this article we discuss how engaging a new generation of shoppers who have never known life without online shopping makes it essential for luxury brands to create digitally-friendly in-store marketing experiences for their customers that echo their brand. The...
read more5 Traits of the Retail Store of the Future
The innovation of modern technology is changing the way we shop. Retail stores are in the process of trying to anticipate the future changes that customers want to see in their stores and making it happen. The retail experience of the future will include holograms,...
read moreHow content management systems are driving the adoption of digital signage.
With advancements in Content Management Systems (CMS) brands now have the ability to customize, monitor, schedule and deploy content across multiple locations - via an array of digital signage displays. In a recent article looking at key digital signage trends for...
read moreAV Solutions 2018 trends: Interview with Geoff Robertson, MediaZest’s CEO
Having completed a large number of industry-leading AV solutions projects for some of the worlds most recognised brands, MediaZest’s CEO Geoff Robertson shares his insights on the latest trends in the industry. Geoff is passionate about the intelligent use of digital...
read moreVisualising your brand comes in all shapes and sizes
In a recent article Ben Silbermann, CEO of Pinterest, discussed the powerful role of visual discovery and how this is set to change the way consumers engage in retail stores. Silbermann referenced his childhood experience of visiting malls not just as a place to shop...
read moreVideo Conferencing For The Modern Era
When last were you involved in a teleconference? We’ll wager that it’s been a while. As desktop video technology has become more affordable and easier to scale, teleconferencing has become a thing of the past. Video conference solutions used to be a communication...
read moreHow using smarter signage in-store can help you learn more about your customer
How using smarter signage in-store can help you learn more about your customer With the omnipresent nature of technology, there is a vast opportunity for retailer brands to utilise some of the most advanced AV systems tools to improve in-store performance. This...
read moreRetail Banking For The Digital Age
How Digital Signage is Transforming Banks into Engaging Spaces The high street has received some significant changes in the past few years with digitisation taking over many aspects of our daily life - but how has it affected how we bank? Online banking has, in many...
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