Official Zest Blog

Keep up with all the latest insight and news about audio-visual solutions.

Top 3 Ways Digital Signage Boosts Sustainability in Retail

With sustainability and environmental impact becoming increasingly important in consumer spending, as highlighted in PwC’s 2024 Voice of the Consumer Survey, retailers are reevaluating their practices to ensure they contribute positively to the environment. Here are...

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Transforming Retail Spaces with LED Video Walls

In today’s competitive retail landscape, creating an immersive and visually captivating shopping environment is crucial for attracting customers and enhancing their shopping experience. Among the various audio visual solutions available, LED video walls have emerged...

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Are Self-Service Kiosks the Way of the Future?

In today's fast-paced world, where convenience and efficiency are paramount to consumers, self-service kiosks have become incredibly popular in a variety of industries. These interactive screens are now seen across commercial spaces, from restaurants and retail stores...

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The Future of In-Store Marketing

In-store marketing is key to influencing purchase decisions and encouraging spending. There are various ways you can engage with customers within the physical retail environment and guide their behaviour, such as displays, product placement and interactive...

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The Power of Touch Screen Digital Signage

Digital signage is becoming increasingly popular, especially in industries like the retail sector, and many businesses are using digital screens to attract and retain customers. This type of advertising is ideal for any company that wants to display text, images,...

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LED Digital Signage Trends for 2023 

Digital signage is quickly becoming one of the most important marketing tools for businesses and a variety of sectors are starting to incorporate LED screens into their marketing strategies. High-resolution LED screens are a highly engaging form of digital media and...

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5 Traits of the Retail Store of the Future

The innovation of modern technology is changing the way we shop. Retail stores are in the process of trying to anticipate the future changes that customers want to see in their stores and making it happen. The retail experience of the future will include holograms,...

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Visualising your brand comes in all shapes and sizes

In a recent article Ben Silbermann, CEO of Pinterest, discussed the powerful role of visual discovery and how this is set to change the way consumers engage in retail stores. Silbermann referenced his childhood experience of visiting malls not just as a place to shop...

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Video Conferencing For The Modern Era

When last were you involved in a teleconference? We’ll wager that it’s been a while. As desktop video technology has become more affordable and easier to scale, teleconferencing has become a thing of the past. Video conference solutions used to be a communication...

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Retail Banking For The Digital Age

How Digital Signage is Transforming Banks into Engaging Spaces The high street has received some significant changes in the past few years with digitisation taking over many aspects of our daily life - but how has it affected how we bank? Online banking has, in many...

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