Official Zest Blog

In today’s digital age, social media reigns supreme. It serves as a vibrant hub for brand awareness, community building, and driving engagement. But what if you could harness that energy and translate it directly into your retail space? The key to unlocking higher...

With sustainability and environmental impact becoming increasingly important in consumer spending, as highlighted in PwC’s 2024 Voice of the Consumer Survey, retailers are reevaluating their practices to ensure they contribute positively to the environment. Here are...

In today’s competitive hospitality industry, both large chains and independent restaurants are vying for customer attention. To stand out, modern marketing techniques are essential, and many restaurants are turning to digital signage as a powerful tool in their...

In today’s competitive retail landscape, creating an immersive and visually captivating shopping environment is crucial for attracting customers and enhancing their shopping experience. Among the various audio visual solutions available, LED video walls have emerged...

The automotive industry, a pioneer in technological advancements from driver-assistance systems to self-driving cars, is embracing another game-changer: digital signage. While "screens” may appear to be simple visual aids, their potential to significantly improve the...

In today's fast-paced world, where convenience and efficiency are paramount to consumers, self-service kiosks have become incredibly popular in a variety of industries. These interactive screens are now seen across commercial spaces, from restaurants and retail stores...

In-store marketing is key to influencing purchase decisions and encouraging spending. There are various ways you can engage with customers within the physical retail environment and guide their behaviour, such as displays, product placement and interactive...

We’ve seen the first phase of digital in retail settle and it has touched every vertical – clearly the importance of making digital part of the in-store experience cannot be underestimated. But what’s the next step?  Introducing powerful retail analytics to measure...

Today’s consumers move constantly between the virtual and physical worlds. At some level we have all created digital twins that live in our digital alternate reality - virtual versions of ourselves made up of everything we do and have done online. Our virtual world,...

Having completed a large number of industry-leading AV solutions projects for some of the worlds most recognised brands, MediaZest’s CEO Geoff Robertson shares his insights on the latest trends in the industry. Geoff is passionate about the intelligent use of digital...

In a recent article Ben Silbermann, CEO of Pinterest, discussed the powerful role of visual discovery and how this is set to change the way consumers engage in retail stores. Silbermann referenced his childhood experience of visiting malls not just as a place to shop...

How using smarter signage in-store can help you learn more about your customer With the omnipresent nature of technology, there is a vast opportunity for retailer brands to utilise some of the most advanced AV systems tools to improve in-store performance. This...