Official Zest Blog
Keep up with all the latest insight and news about audio-visual solutions.
The Power of Touch Screen Digital Signage
Digital signage is becoming increasingly popular, especially in industries like the retail sector, and many businesses are using digital screens to attract and retain customers. This type of advertising is ideal for any company that wants to display text, images,...
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LED Digital Signage Trends for 2023
Digital signage is quickly becoming one of the most important marketing tools for businesses and a variety of sectors are starting to incorporate LED screens into their marketing strategies. High-resolution LED screens are a highly engaging form of digital media and...
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The future now: using Audio Visual Solutions and Retail Analytics to drive ROI in-store.
We’ve seen the first phase of digital in retail settle and it has touched every vertical – clearly the importance of making digital part of the in-store experience cannot be underestimated. But what’s the next step? Introducing powerful retail analytics to measure...
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Virtually limited? Luxury brands can learn from the high street
Today’s consumers move constantly between the virtual and physical worlds. At some level we have all created digital twins that live in our digital alternate reality - virtual versions of ourselves made up of everything we do and have done online. Our virtual world,...
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Luxury Brand In-Store Marketing 2019: Staying relevant in the digital age
In this article we discuss how engaging a new generation of shoppers who have never known life without online shopping makes it essential for luxury brands to create digitally-friendly in-store marketing experiences for their customers that echo their brand. The...
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5 Traits of the Retail Store of the Future
The innovation of modern technology is changing the way we shop. Retail stores are in the process of trying to anticipate the future changes that customers want to see in their stores and making it happen. The retail experience of the future will include holograms,...
read moreHow content management systems are driving the adoption of digital signage.
With advancements in Content Management Systems (CMS) brands now have the ability to customize, monitor, schedule and deploy content across multiple locations - via an array of digital signage displays. In a recent article looking at key digital signage trends for...
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AV Solutions 2018 trends: Interview with Geoff Robertson, MediaZest’s CEO
Having completed a large number of industry-leading AV solutions projects for some of the worlds most recognised brands, MediaZest’s CEO Geoff Robertson shares his insights on the latest trends in the industry. Geoff is passionate about the intelligent use of digital...
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Visualising your brand comes in all shapes and sizes
In a recent article Ben Silbermann, CEO of Pinterest, discussed the powerful role of visual discovery and how this is set to change the way consumers engage in retail stores. Silbermann referenced his childhood experience of visiting malls not just as a place to shop...
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Video Conferencing For The Modern Era
When last were you involved in a teleconference? We’ll wager that it’s been a while. As desktop video technology has become more affordable and easier to scale, teleconferencing has become a thing of the past. Video conference solutions used to be a communication...
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How using smarter signage in-store can help you learn more about your customer
How using smarter signage in-store can help you learn more about your customer With the omnipresent nature of technology, there is a vast opportunity for retailer brands to utilise some of the most advanced AV systems tools to improve in-store performance. This...
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Retail Banking For The Digital Age
How Digital Signage is Transforming Banks into Engaging Spaces The high street has received some significant changes in the past few years with digitisation taking over many aspects of our daily life - but how has it affected how we bank? Online banking has, in many...
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Retail Transformation Event Video
Media Zest presented it's latest innovative audio-visual experience at Studio B, Clydesdale and Yorkshire Bank new flagship branch on Kensington High Street. The first in a series of events designed to showcase the latest and best in-store digital transformations...
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Everything you need to know about Digital Signage Solutions
Ever since customers began to engage with brands online, the demand and expectations of bricks and mortar brands began to change. And with advancements in AV solutions such as Digital signage networks - brands have the tools to step up to customer expectations faster...
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Exclusive Retail Transformation Conference – 30 Nov ’17
Digital services have been transforming the way customers interact with retailers, but sometimes it’s hard to keep up. The rate of change over the last five years has been rapid, and in response, retailers need to accelerating their in-store digital strategies. We at...
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7 in-store audio visual trends to add to your brand strategy this quarter
Keeping your brand relevant to the digitally savvy consumer is no easy task, and for retail brands, the challenge is even more acute. How do you elevate the in-store shopping experience to ensure customers come back again and again? Is there truth in the retail design...
read moreWhy audio visual systems are the automotive sectors secret weapon in the battle for sales
According to a study by Accenture, “75 percent of drivers polled would consider conducting the entire car-buying process online.” This could spell trouble for traditional car dealerships that can’t keep up with digital innovations. Today, when consumers walk into a...
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How to join the top 3% of brands delivering a ‘wow’ retail experience.
With e-commerce continually increasing and a new generation of shoppers who have never known life without online shopping, learning to optimise your retail presence is fundamental to growth. But many brick-and-mortar retailers are lagging behind due to a lack of...
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