Play the right kind of music and you’ll have a positive impact on your visitor’s mood. And as customer expectations evolve, retailers that create the right ambiance using technology can gain competitive advantage.
Create the right brand environment
Sound is an integral part of creating the right brand environment. No customer should be greeted with silence, but that doesn’t mean you should bombard them with noise, either. From the cash register to the toilets, incorporating the right sounds in every part of your space can have a huge impact on your sales figures. We’ll help you find the right balance.
The power of in-store music is well documented with a number of proven surveys showing the benefits on customers, sales and brand recognition. At MediaZest, we can schedule, install and maintain your music system to provide a fully integrated package that is delivered both in-store and through campaigns.
We work with music experts to provide music profiles to brands and keep the in-store environment fresh and alive.
Directional speakers use specialised speaker materials to create a highly focused and directional audio footprint. It delivers sound to the intended target without disturbing the surrounding area.
Directional audio is often employed in museums, banks, retail shelf advertising and airport security messages. It creates zoned areas that can be very close together but enables you to play different messages without affecting the neighbouring areas. It’s also ideal for staff in environments where messages or music is played on a continuous loop, to avoid any potential audio fatigue.
The ability to attract the attention of passers-by is every retailer’s dream. Whispering Windows audio products bring an added dimension to your innovative window scenes–the audio can be heard up to 1 meter away from the window.
The Whispering Windows units use special technology to turn windows, and other hard surfaces, into speakers without anyone really understanding where the music is coming from. The result is that people not only see what you want them to see, but they also hear a message that they otherwise could have missed. It’s simple but hugely effective.
What did the client say?
At our most recent, new design coffee shop in Chelsea we chose MediaZest as our partner to deliver our Bose audio system as they had a clear appreciation of our design, brand and customer experience.
They delivered to time and budget with great customer service throughout the journey of the project. ”
RICHARD MITCHELL (Cafe Nero)