Porsche – Case study

Porsche City Life, Milan, Italy

Background

Porsche Italy approached MediaZest in 2019 to provide audio visual solutions to their new City Life store concept in Milan, Italy following several ground-breaking automotive retail deployments in recent years.

The store is designed to combine the physical and digital in order to bring the visitor closer to the band and dealers closer to potential customers as part of the Porsche Italy omni-channel strategy.

MediaZest’s dedicated in house team completed the project in summer 2020 providing 3 large high impact LED videowalls alongside interactive touchscreen and price totem solutions.

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